Privacy Policy

1. Introduction

Welcome to Trade Diamonds London (“we,” “us,” or “our”). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.tradediamondslondon.com, which is hosted by Squarespace.

By using our website, you consent to the collection and use of your personal data in accordance with this Privacy Policy and UK data protection laws, including the UK GDPR and the Data Protection Act 2018.

2. Information We Collect

We may collect and process the following types of personal data:

A. Personal Information You Provide

When you interact with our website, make a purchase, or contact us, you may provide:

• Name

• Email address

• Phone number

• Billing and shipping address

• Payment details (processed securely via third-party payment providers)

• Order history

B. Information Collected Automatically

When you visit our website, certain information is collected automatically by Squarespace, including:

• Your IP address

• Browser type and version

• Device information

• Pages visited and time spent on our website

• Referring website

C. Cookies and Tracking Technologies

We use cookies and tracking technologies to enhance user experience, improve our website, and provide targeted advertising. You can manage your cookie preferences through your browser settings.

3. How We Use Your Information

We use your data for the following purposes:

• To process and fulfill orders

• To provide customer support and respond to inquiries

• To send order confirmations, shipping updates, and marketing emails (you can opt-out at any time)

• To analyse website performance and improve our services

• To prevent fraud and ensure website security

• To comply with legal and regulatory obligations

4. Legal Basis for Processing Your Data

Under UK GDPR, we process your data based on the following lawful grounds:

• Contractual Necessity: To fulfill an order or provide a service you requested.

• Legitimate Interests: To improve our website, conduct marketing (with consent where required), and prevent fraud.

• Legal Compliance: When required by law or to protect our legal rights.

• Consent: When you opt-in to marketing communications.

5. How We Share Your Information

We do not sell your personal data. However, we may share your information with:

• Payment Processors (e.g., PayPal, Stripe, or other third-party providers) to process payments securely.

• Shipping & Courier Services to deliver your jewellery orders.

• IT & Hosting Providers (such as Squarespace) to maintain our website.

• Marketing & Analytics Providers (e.g., Google Analytics, Meta, Klaviyo) for website insights and targeted advertising.

• Legal & Regulatory Authorities if required by law.

6. International Data Transfers

As our website is hosted by Squarespace, which may store data outside the UK, we ensure that appropriate safeguards (such as Standard Contractual Clauses) are in place for international data transfers.

7. Data Retention

We retain your data only as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, and resolve disputes.

• Orders & Transactions: Retained for up to 6 years (for tax and legal purposes).

• Marketing Preferences: Retained until you opt-out.

• Customer Inquiries: Retained for up to 1 year.

8. Your Data Protection Rights

Under the UK GDPR, you have the following rights:

• Right to Access – Request a copy of your personal data.

• Right to Rectification – Correct inaccurate or incomplete data.

• Right to Erasure (“Right to Be Forgotten”) – Request deletion of your data in certain circumstances.

• Right to Restrict Processing – Request limited use of your data.

• Right to Data Portability – Request transfer of your data to another service provider.

• Right to Object – Object to data processing for marketing purposes.

• Right to Withdraw Consent – Withdraw consent at any time.

To exercise any of these rights, please contact us at [your email]. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) if you believe your data is not being handled lawfully (www.ico.org.uk).

9. Children’s Privacy

Our website is not intended for children under 13, and we do not knowingly collect data from minors. If you believe we have collected information from a child, please contact us, and we will remove it.

10. Security Measures

We implement appropriate security measures to protect your personal data. However, no method of online transmission is 100% secure, and we cannot guarantee absolute security.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “Last Updated” date.

12. Contact Us

If you have any questions about this Privacy Policy or your data rights, please contact us:

Info@tradediamondslondon.com